Keep Britain Tidy
‘Box Your Butts’

We needed a new piece to stop people tossing cigarette butts. So we gave Keep Britain Tidy's duck Clint Eastwood energy. A film where the duck shows up the moment someone's about to litter, locks eyes, and doesn't blink. A Spaghetti Western standoff over a cigarette butt. Box your butts. Then we went IRL. A smoke-detecting DOOH that activates when someone lights up nearby. The duck shows up on screen, taps the glass, and hands you an ashtray.

Creative Art Director — VCCP London Client: Keep Britain Tidy
Production: Rattling Stick / Girl&Bear / Bernadette

INTERACTIVE

✺

SOCIAL

✺

PR

✺

INTERACTIVE ✺ SOCIAL ✺ PR ✺

Cadbury Brunch,
but actually tasty.

The honest take about any cereal bar is brutal: they're boring, beige, not tasty, and meh. But the only good thing about Cadbury cereal bars is that they have Cadbury chocolate. So instead of hiding the boring bits, we made them the hero. Once this big massive let's say OAT hits Cadbury chocolate, it changes everything. It's actually tasty. On film, a deadpan VO describes a boring ingredient until Cadbury chocolate arrives. High energy, highly tastier.

Creative Art Director — VCCP London Client: Cadbury Production: Girl&Bear / Bernadette

SOCIAL

✺

PR

✺

SOCIAL ✺ PR ✺

Cadbury Mint Twirl

Un-vertising Mint Twirl. To launch the new limited edition mint twirl bars, we made it unpopular. Most people think that mint-chocolate tastes like grandma's cupboard, so that became the idea. We decided to make the bar popular by making it unpopular, and just limited to the niche. We use a worst practices campaign, unselling lines, un-apelling look and CTAs un-calling for actions. A trolled website and an influencers 'not liking' the bar as they finish it.

Creative Art Director — VCCP London Client: Cadbury Production: Girl&Bear / Bernadette