Canon ‘Never Break Your Flow’

Canon was launching the new EOS R system, letting creators focus on the subject, not the settings. We needed a piece to show specs and spread across social.

But the scene is already crowded with lots of demos and youtubers reviews, so why not challenge the camera instead? when in Manhattan, during summer I'd stop by to watch a bball game. Grab a hot-dog, sit among strangers and watch the most high-energy, fast-paced game. It became a ritual, but also the idea. The ultimate IRL test for a camera that promises Never Break Your Flow.

We made a film dropping a creator into a real street ball game in Barcelona, shoot with the new camera. Canon's iconic red line comes to life the moment the camera hits record, a visual thread connecting the flow to the subject.

Creative Art Director — VCCP London Client: Canon EMEA Production: Girl&Bear / DarkEnergy / Jungle Studios