Edelman Financial Engines
From Here Forward

We walked away from the 'selling sunsets and sailboats’.

Edelman Financial Engines wanted something different — to meet people where they actually are. No judgment. No gap between where you should be and where you are. Just: from here, we go forward.

Real situations. Aprochable tone. Hand-held camera. All supporting a flexible platform where the phrase shifts meaning depending on who's speaking it — the person preparing for retirement, the one supporting a kid who moved back home, the one who just heard their boss say "seriously?" and knew everything was about to change.

Creative Art Director — Cutwater SF Client: Edelman Production: Biscuit Filmworks, Mark Seliger.