___, but actually tasty.

Cadbury faced a challenge with their new lighter snack bars – they were just not exciting. Let’s be honest, when you think of a cereal bar, you don't imagine something delicious. It’s usually just a bunch of oats or cereal stuff, pretty basic and not thrilling. But here’s where Cadbury changed the game. Their bars have chocolate, Cadbury chocolate. Cadbury Brunch Bars. It's got all the good stuff you find in a cereal bar, but actually tasty. Cadbury brunch bar, Oats, but actually tasty.

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Credits

Creative Team: Vicky David + Tom Lee. Creative Director: Laura Muse Executive Creative Directors: Chris Birch & Jonathan Parker. Managing Partner: Matt Smith Business Director: Charlie GriffithAccount Director: Will Hazelton Account Executive: Lara T. Planning Director: Andy Nicholls Planner: Xanthe Fuller Senior Creative Producer: David Vass Design Director: Adam Edwards Senior Designer: Matthew Montgomery-Taylor Studio Managers: James Perry & Sam Weight Resource Coordinator: Yasmine Moridi Production Company: Girl&Bear Director: Eros Vlahos Executive Producer: Ed Rosie Producer: Rory Calder Production Manager: Kashif Boothe Production Assistant: Jagoda Bugaj Post Producer: Heather Mooney Editing Company: Stitch Audio Post-Production Company: Jungle Studios Artist Management Company: Swerve Photographer: Nancy-Anne Digital Agency: Bernadette Digital Design Director: Gilles Bestley Senior Motion Designer: Martin Pavlica Senior Digital Producer: Luke Dougherty

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