Rusell Stover Bunny Hunt
In response to the cancellation of the traditional Bunny Hunt due to COVID-19, Russell Stover pivoted to a digital Easter celebration, gamifying the experience on Instagram. We created a bunny hunt game in-house. We creatively hid digital Easter bunnies in various posts created by our influencers. We then invited our followers to engage in a virtual hunt - Russell Stover ‘The Great Bunny Hunt’ Participants scored points for each bunny found, with the popular golden bunny offering a special bonus.
This innovative approach kept the traditional American Easter spirit alive, highlighted our products and also broadened community participation during those challenging times.
Interactive game
Content series
During the COVID-19 pandemic, we faced the unique challenge of capturing the essence of another American holiday: Halloween. Adhering to safety guidelines, we established an in-house studio, crafting a bespoke miniature series that encapsulated the spooky spirit of the season while championing delicious flavoured seasonal candy.
Collaborating with a talented miniature artist, we meticulously created a Halloween Horror Terror candy series.
Credits
Creatives: Vicky David, David Cabezas, Cullen Newsome. CD: Sean Flores. ACD: Chuck McBride. Strategy: Viktor Torbjörnsen Producer: Brooke Hopkins Agency: Cutwater SF. Client: Russell Stover-Lidnt + Special thanks to creative interns at the time.