When creators pick up their Canon Mirrorless EOS R SYSTEM, they enter a new reality. They become deeply immersed in whatever they're capturing, much like a predator focused on its prey. It's all about forming a deep connection with the subject, understanding the environment, and anticipating what comes next. The EOS R SYSTEM gives them the technology to move with their subject seamlessly, as if they were one. We brought the EOS R SYSTEM's iconic red line to life by collaborating with a talented Spanish photographer. She showed us her state of flow using the EOS R SYSTEM while capturing the dynamic energy of a fast-paced Streetball game in Barcelona.
Canon EOS R SYSTEM. Never Break Your Flow.
Credits: Creatives: Vicky David + Tom Lee. Executive Creative Director: Monty Verdi. Head of Canon: Bridget Limbrey Account Director: Jonathan Andrews Global Planning Director: Stefan Siedentopf Integrated Project Director: Sally Greenwood Integrated Producer: Michael Davies Production Service Company: Girl&Bear Director: Caswell Coggins Editor: Toby Conway-Hughes & David Robb Executive Producer: Alexander Rofaila Post-Production Company: Time Based Arts And Girl&Bear Post Producer: Jo Gutteridge & Heather Mooney Colourist: Lewis Crossfield Audio Post-Production Company: Jungle Studios Sound Engineer: Sean Mahoney Photographer: Carles Carabi Agency: VCCP. Client: Canon Emea.
Film
Since 1974, the Brawny® brand has been an American icon of strength and durability.
It is the original, big, tough towel. Made to be gentle. But engineered to handle the tough messes life can dish out. Giving you the confidence to accept all challenges. Allowing you to meet the worst moments with your best self. Stay strong. Stay resilient. STAY GIANT®.
Credits: Creatives: Vicky David, David Cabezas, Kristi Lira. Agency: Cutwater SF. Client: Brawny paper towels.
Digital
The journey of Bradford and Bryan Manning
,who were diagnosed with a vision-impairing disease at a young age. Their heightened attention to detail, born from their condition, fuels the craftsmanship of their clothing line. Their narrative showcases how challenges can transform into strengths, embodying the 'STAY GIANT' ethos – to face each moment with your best self. Donate here.
In your teacher's shoes:
This short film captures the role reversal of a student and teacher, immersing the student in a teacher's daily challenges. Set on Teacher Appreciation Day, it's a tribute to educators' resilience, aligning with the 'Stay Giant' theme by celebrating the strength and adaptability of teachers.
In partnership with Smitten Ice Cream in San Francisco, we launched a Valentine's Day treat, 'Couple Up'.
Inviting diverse local couples for a photoshoot, we celebrated San Francisco's spirit. The campaign featured a unique Instagram story, encouraging users to 'find their other half', and targeted ads across the city.
Couples flocked to our store and got smitten.
Credits: Creatives: Vicky David, David Cabezas Agency: Cutwater SF. Client: Smitten Ice Cream
Work
Tejano Jeans is a multi-brand clothing store, launching its summer and winter campaign themed 'Conquistadores'. We believe in embracing individuality for every occasion. Our behavior varies, whether we're attending college, in a job interview, enjoying a barbecue with friends, or trying to win someone's heart. As goal-driven individuals, we need to be equipped for every ambition. Tejano Jeans aims to be your wardrobe solution, helping you conquer each goal. Through this campaign, we highlight the variety and diversity of clothing that our brand offers.
Credits: Creatives: Vicky David, Lu Salvay. Agency: Mate. Client: Tejano Jeans.
LA CONQUISTA
Fiat Cordoba: Closer to You!
We've moved from the bustling, inconvenient area to a new, easily accessible location in the city. Celebrating our move, our latest ad highlights the joy and convenience of having things close to you like your control remote.
Credits: Creatives: Vicky David, Lu Salvay. Agency: Mate. Client: Fiat Cordoba Argentina.
