The Lodge had no coherent identity. Generic visuals, inconsistent branding, content that showed activities but didn't build a world. Nothing that made you feel the place. Nothing that made you want to come.

First, a brand platform: Ocean-born. Adventure-built. Community-fueled. A destination for new-wave adventure seekers on Portugal's wild coast — not a kitesurfing school, a lifestyle lodge.

Then everything that makes a brand real. A logo with a ghost mascot — the little spirit that lives in the logo, brought to life in a white sheet, bucket hat and sunglasses, doing a shaka. A colour system pulled from the landscape. An art direction rule: real people, in action, never looking at the camera, a bit of grain, warm not sharp. Nothing that looks like stock.

The campaign platform became Come Along For ___ — an open invitation, the blank filled by whatever people actually find there. Kitesurf lesson. SUP tour. Yoga at sunrise. A specific kind of nothing.

From that: a 60-second brand film, a series of activity reels, a TikTok launch built around the mascot's first day in Burgau, and Radio Gust — a Q&A content series introducing the lodge's community of instructors, guests and locals.

+66K views. +200% accounts reached. +35.6% profile visits. +336 interactions +28.4% link taps +5.7% new followers.

Written, directed, shot, edited and published by me ♥
Strategy. Creative direction. Content creation. Social Media Management.

VO: Chefe Silva
Music: Epidemic Sound

🤝The Ocean Spirit Lodge: Instagram + TikTok
🌐 theoceanspiritslodge.com/ design by First Resort Web Design
🙏Made possible thanks to the lodge team, volunteers, instructors, and guests featured across the project.