From Here Forward

"From Here Forward" is the brand platform that translates Edelman Financial Engines' ongoing commitment to financial transparency and trusted professional guidance. The platform carries a powerful message: no matter where someone is starting from or what challenges they are facing, there is always a path forward.
The campaign brings this to life through real, relatable financial situations with no filters. From preparing for retirement to supporting adult children who have moved back home, "From Here Forward" connects these moments with a single, flexible phrase that shifts in meaning depending on the context. It always points toward progress.

Role: Creative team / Art Director. Credits: Cutwater San Francisco - Edelman Financial Engines USA - Biscuit Filmworks - Mark Seliger ++