SIDE PROJECTS COLLABS
SIDE PROJECTS COLLABS
PROJECT 01 / OUTDOORS & SPORTS
<Come Along for XYZ> a brand platform and digital content for a local biz in Portugal.
Overview. What started as a chat with the founder of a water-sports adventure lodge turned into a full creative rebuild. I relocated to Portugal to embed myself in the brand’s world, living the experience and pulling insights straight from the source. The lodge needed to stand out, to break free from the same-old “people having fun” edits. So, flipped the script and built a brand around real experiences: raw days, real guests, actual vibes, good or bad weather. That became a brand platform built around a simple open invitation: Come along for ___ a blank to be filled by whatever people actually found there 🤙
Done. Brand concept. Creative direction & Content creation (script-to-screen) Social media management
Results (on-going) Reach & Views: +66K views +200% accounts reached +35.6% profile visits. Engagement & Growth: +336 interactions +28.4% link taps +5.7% new followers.
🤝The Ocean Spirit Lodge: Instagram + TikTok
🌐 theoceanspiritslodge.com/ design by First Resort Web Design
🙏Made possible thanks to the lodge team, volunteers, instructors, and guests featured across the project.
Come Along content series included all main activities, as well as other random stuff as they happened, capturing raw and authentic moments. Check their instagram to see more of this campaign.
Come Along for Kitesurfing, a raw series of kitesurfing experience lessons. Different levels showing the experience fails, progress, fun and everything else.
Come Along for Surfing, showing raw material during a surf lesson.
Come Along Brand Film.
A compilation of all come along experiences, introducing the brand manifesto and tone.
Radio Gust: A new section on their instagram channel. A Q&A created to introduce interesting guest, artist, musicians, instructors and more.
TikTok Launch. This platform needed something special to kick off. The little ‘spirit’ aka ghost that lives in their logo comes to life, showing a ‘day in the life of’. Touching the brand tone while showing around the place, Burgau and the vibesss.
PROJECT 02 / SAILING SPORTS
2025 Suzuki ILCA Masters European Championship
Overview. This was an independent project, joined a crew and created content organically picked up and shared by event organizers and attendees on TikTok and Instagram 🤙 A total of 5 days of competition and 9 races. 100+ sailors from all over the world.
Done. Captured footage on-site in-action during training and race days. Real-time publishing. Community engagement and trend adaptation.
🤝 Local team, Hayling Club, EurIlca, Rooster Sailing, Suzuki, FastSailing.
🙏Made possible thanks to the competition team and club.
Kick-off
End of the race
