Cadbury Brunch

Cadbury's new lighter snack bars faced a challenge, cereal bars aren’t exciting.
They’re just oats and cereal, nothing thrilling. But Cadbury Brunch Bars changed the game with Cadbury chocolate.
All the goodness of a cereal bar, but actually tasty. Cadbury Brunch Bar: Oats, but tasty.

Role: Creative team / Art Director. Concept. Art direction (look & feel, key frames, rules) Feedback through production + rollout system.
Credits: VCCP - Girl&Bear - Jungle Studios - Ph Nancy-Anne - Bernadette - Cadbury UK