England's rugby team was having a moment. The kind when fans carry the team, and when someone matters that much, there's only one thing to do: — hang it in the Louvre. Literally.

We asked real fans to strike a real pose and get Artist Vincent McIndoe painted them into a Renaissance masterpiece. England players teased it by striking the pose themselves, the film transitioning seamlessly from live moment into painting. We carried the masterpiece through the streets of Paris protected by former player Dylan Hartley.

We created a virtual museum with Snapchat lens where fans could find themselves alongside every other fan immortalised in art.

The Guardian covered it. International news picked it up. England finished third — not bad.

Creative Art Director — VCCP London Client: O2 England Rugby Production: Girl&Bear / Bernadette / Jungle Studios