From here forward
Edelman Financial Engines
Edelman Financial Engines champions transparent and professional guidance. 'From Here Forward' campaign embodies this ethos. Capturing the essence of authenticity, it mirrors real-life financial challenges faced by many Americans. The campaign's heartbeat is empathy – understanding that a significant number of people are unprepared for retirement or having their adult children back at home…. Seriously? —yes.
Steering away from distant, lofty promises, we zoom in on the present, offering sincere and practical advice.
'From Here Forward' Edelman Financial Engines stands by you, every step of the way. No surprises.
Film
OOH
Digital + Social
Credits
Creative team: Vicky David + David Cabezas. Creative Director: Sean Flores. ACD: Chuck McBride Production: Brooke Hopkins Director: Michael Downing Production: Biscuit Filmworks. Photographer: Mark Seliger
Agency: Cutwater + Edelman Financial Engines + all that people that made this possible.