O2 Wear La Rose.
England Rugby World Cup.
Fans aren't just spectators - they're the unsung heroes, the game-changers. They don't just watch; they influence, inspire, and invigorate the players. For England's rugby team in 2023, amid a tough spell, fan support was crucial. The Rugby World Cup hosted in Paris, a city that breathes art as much as it does sport. Our idea? To immortalize fans in art, ‘hang them in the wall’ right at the heart of Paris, on the iconic Louvre. We called upon fans across England to strike their most passionate poses.
Teaming up with award-winning French/Canadian artist Vincent McIndo, we transformed these poses into a breathtaking French romanticism tableau, blending the fierce determination of the players with the fiery spirit of their supporters. From the frame to each brushstroke, a tribute; each face, a story of unwavering support.
Wear La Rose. O2 England Rugby.
The journey to french soil
Digital + Social
BTS
Credits
Creative Team: Vicky David + Tom Lee Creative Director: Kimberley Gill Managing Partner: Emma Whitmarsh Business Director: Charlotte Powell Account Director: Emma Russell , Jonathan Andrews Account Manager: Matthew Isard-Mcnulty, Freddie Rokison DHOP: Jenny Nichols Planning Director: Hannah Martin Planner: Nicholas Pirard Agency Senior Creative Producers: Simon Keyworth, Ali Power, Romana Kitt, Rose Nott Studio Manager: Sam Weight Artworker: Liam Leal, Toby Kadir, Lee Forster, Nicola Boon Designer: Adam Edwards, Leila Amin, Rob Churcher, Tom Loach, Clary Vikström , Matous Martak Retouchers: Stanley's Post Editor: Tobin (Tobias Rothwell & Martin Jarrett) Executive Producer: Francesca Best Producer: Max Thomas Post-Production Company: Sliced Studio Colourist: Sliced Studio Audio Post-Production Company: Girl&Bear In House / Jungle Studios Sound Engineer: Emily Vizard Digital Production Company: Bernadette Creative Director: Jon Bancroft Technical Production Director: Nathaniel Hulley Project Director: Ravi Patel Project Manager: Nayef (Nay) Hassan Interactive Developer: Mike Beckman Interactive Designers: Andrew Potts, Linas Jovaisas, Ivan Huri, Dexter Marshal. Artist: Vincent McIndoe. Agency: VCCP + O2 + England Rugby