Cadbury Wispa Gold Heist
For the launch of the new Wispa Gold flavor, we created an immersive, interactive experience across the UK.
Conceptualized and designed a series of high-tech, interactive vaults displayed on 48-sheet billboards.
We invite the public to engage in a virtual heist. By scanning a QR code or engaging with our TikTok ad, users turned their phones into safe-cracking tools. The challenge was to crack the vault using sound cues, mimicking the suspenseful experience of a classic heist. This campaign combined digital interactivity with real-world excitement, offering a memorable way to get their hands on the new Wispa Gold flavor.
Interactive OOH
The Game
Credits
Creative Team: Vicky David + Tom Lee. CD: Caroling Rawlings ECDs: Chris Birch & Jonathan Parker Planning: Lloyd Scott Producer: Helen Jackson, Asli Yardimici Accounts: Gen Hole, Will Hazelton, Jasmine Beale Production Co: Bernadette + Girl&Bear Sound Design: Emily Vizard CGI: John Daczicky UI: Mike Simpson UX: Chris Hobbs Front End Developer: Gustavo Rodrigues Project Directors: Monika K. Seredynska, Murray McPherson Agency: VCC.